Question: Please look up and use the Case Study, Chase Sapphire: Creating A Millennial Brand to answer the question below: What can Chase do to improve

Please look up and use the Case Study, Chase Sapphire: Creating A Millennial Brand to answer the question below:

What can Chase do to improve its profitability with regards the Sapphire Reserve card? Will the reduction in the sign-up bonus to 50,000 helps in this regard? Why or why not? What changes would you make to their customer acquisition strategy going forward? In answering this question/sub-questions, make sure to mention at least one concept from the chapter/slides on either MP2 or Managing Relationship-based SCA.

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