Please not less than 350 words

2. Please tabulate point-of- purchase advertising for Cadbury against point-of- purchase advertising for Nestle. In addition, create a few more crosstabs. What are the implications of these crosstabs?

5.11 Cadbury and the UK Chocolate Market (Case Study) Case Study The UK chocolate market is The next variable is sales, expected to be 6.46 billion which indicates the weekly in 2019. Six subcategories sales of 100 g Cadbury bars of chocolates are used in . Next, four price variables to identify the different are included, pricel-price4, chocolate segments: boxed which indicate the price of chocolate, molded bars, Cadbury, Nestl, Guylian, and seasonal chocolate, count Milka in . Next, advertising- lines, straight lines, and advertising 4 indicate the "other" amount of the supermarket To understand the UK spent on advertising each chocolate market for molded product during that week. chocolate bars, we have a A subsequent block of dataset (chocolate.sav) that variables, popl-pop4, indicate includes a large supermarket's whether the products were weekly sales of 100 g molded promoted in the supermarket chocolate bars from January by means of point of 2016 onwards. This data file purchase advertising. This can be downloaded from the variable is measured as yes/ book's I Web Appendix (- no. Variables promo 1-promo4 Downloads). This file contains indicate whether the product a set of variables. Once you was put at the end of the have opened the dataset, you supermarket aisle, where it will see the set of variables. is more noticeable. Lastly, The first variable is week, temperature indicates the indicating the week of the weekly average temperature year and starts with Week in degrees Celsius. 1 of January 2016. The last You have been tasked observation for 2016 ends with providing descriptive with observation 52, but the statistics for a client by means variable continues to count of this dataset. To help you onwards for 16 weeks in 2017. with this task, the client has prepared a number of questions: 1. Do Cadbury's chocolate sales vary substantially across different weeks? When are Cadbury's sales at their highest? Please create an appropriate graph to illustrate any patterns. 2. Please tabulate point-of- purchase advertising for Cadbury against point-of- purchase advertising for Nestl. In addition, create a few more crosstabs. What are the implications of these crosstabs? 3. How do Cadbury's sales relate to the price of Cadbury? What is the strength of the relationship? 4. Which descriptive statistics are appropriate for describing the usage of advertising? Which statistics are appropriate for describing point-of- purchase advertising? 5.11 Cadbury and the UK Chocolate Market (Case Study) Case Study The UK chocolate market is The next variable is sales, expected to be 6.46 billion which indicates the weekly in 2019. Six subcategories sales of 100 g Cadbury bars of chocolates are used in . Next, four price variables to identify the different are included, pricel-price4, chocolate segments: boxed which indicate the price of chocolate, molded bars, Cadbury, Nestl, Guylian, and seasonal chocolate, count Milka in . Next, advertising- lines, straight lines, and advertising 4 indicate the "other" amount of the supermarket To understand the UK spent on advertising each chocolate market for molded product during that week. chocolate bars, we have a A subsequent block of dataset (chocolate.sav) that variables, popl-pop4, indicate includes a large supermarket's whether the products were weekly sales of 100 g molded promoted in the supermarket chocolate bars from January by means of point of 2016 onwards. This data file purchase advertising. This can be downloaded from the variable is measured as yes/ book's I Web Appendix (- no. Variables promo 1-promo4 Downloads). This file contains indicate whether the product a set of variables. Once you was put at the end of the have opened the dataset, you supermarket aisle, where it will see the set of variables. is more noticeable. Lastly, The first variable is week, temperature indicates the indicating the week of the weekly average temperature year and starts with Week in degrees Celsius. 1 of January 2016. The last You have been tasked observation for 2016 ends with providing descriptive with observation 52, but the statistics for a client by means variable continues to count of this dataset. To help you onwards for 16 weeks in 2017. with this task, the client has prepared a number of questions: 1. Do Cadbury's chocolate sales vary substantially across different weeks? When are Cadbury's sales at their highest? Please create an appropriate graph to illustrate any patterns. 2. Please tabulate point-of- purchase advertising for Cadbury against point-of- purchase advertising for Nestl. In addition, create a few more crosstabs. What are the implications of these crosstabs? 3. How do Cadbury's sales relate to the price of Cadbury? What is the strength of the relationship? 4. Which descriptive statistics are appropriate for describing the usage of advertising? Which statistics are appropriate for describing point-of- purchase advertising