Please note that the course that the question is under is Marketing.

After reading Module 12 Services and Non-profit Organization Marketing read the case study below and answer the questions found at the end. Once you have completed your answers, submit as you would for a graded assignment. Your facilitator will post answers for your self-evaluation that you can view via Grades. Case Study: Tribute Magazine: Tribute Plays a Leading Role in Movie Theatres Across Canada Anyone who has gone to see a movie anywhere across Canada has probably flipped through the pages of Tribute magazine. Founded in 1979, Tribute Entertainment Media Group Inc. publishes Tribute magazine nine times a year. Tribute is distributed in Cineplex Galaxy Cinemas, AMC Theatres, Empire Theatres, Cinemas Guzzo, Cine Enterprise, Landmark Cinemas, Ontario Theatre Group, Stinson Theatres, Rainbow Cinemas, Cinemark, and Odeon and independent theatres across Canada. According to the Print Measurement Bureau, over 1.8 million adults read each issue of Tribute. In 2004, Teen Tribute magazine was added to its list by Tribute Entertainment Media Group and, most recently. Kids Tribute magazine was added. Each issue of Tribute contains articles about current movies playing across the country, movie reviews, celebrity interviews, behind-the-scenes coverage of upcoming movies, movie gossip, movie trivia, fashion tips, reviews of movie books and music, and celebrity fashions and photos. In addition to the movie and celebrity coverage found in Tribute magazine. Teen Tribute covers TV programs and video games and has advice columns. Kids Tribute, which is geared to the 6 to 11 age group, includes games, puzzles, and learning experiences based on kids' movies. And best of all for the readers. Tribute is freeit comes with your purchase of a ticket to the movie. You can find Tribute, Teen Tribute, and Kids Tribute in racks in the lobbies of the movie theatre. For yet more movie details, there is also a Tribute website Your ticket purchase, of course, doesn't really cover the cost of Tribute magazine. Tribute earns its revenue from the sale of advertising space within the magazine. A one-page ad in Tribute will cost the advertiser $20,000. Why do advertisers pay so much? Tribute reaches an audience that is young (over 70 percent of the readers are under age 49 with a full 54 percent being under 34 years of age), educated (over 41 percent of the readers have a college or university degree), and high earning (nearly 60 percent of readers earn over $60,000 per year). Of course. Teen Tribute and Kids Tribute reach younger audiences.

Questions

1. Is Tribute a good, a service, or both? Explain.

2. Using what you have learned in this chapter, outline Tribute's marketing mix. Discuss its product, core and supplementary services, mass customization, service mix, distribution, promotion, and pricing.

3. What kinds of companies are most likely to advertise in each of the Tribute magazines?