please please do this case study... dont copy anything from the internet... use you own thinking and need total 5 points in the chart (Not 3)...

CASE BACKGROUND ICE CREAM, in one form or another, has been a favourite treat for centuries. Between 54 and 68 CE, the Roman emperor Nero served "cream frozen in snow" (The History of Ice Cream, n.d.). During the 17th and 18th centuries, the French and Italians developed sweet, flavoured ice cream" (The History of Ice Cream, n.d.). Today, ice cream is a North American dessert staple in restaurants and homes. Chapman's ice cream is a Canadian business that began in 1973 when David and Penny Chapman moved to Markdale, Ontario, and bought the local creamery. They began with four employees and two trucks and lived and raised their family above the plant. Today, the company employs over 300 people and owns 60 trucks (Our Story, 2014). The Chapmans began with the goal of producing great-tasting, good- quality ice cream at a reasonable price and became "Canada's largest independent ice cream company" (Our Story, 2014). Most companies have their good and bad times, but rarely are they handed the challenge that the Chapmans faced on September 4, 2009. During construction work in the plant, a "welder's spark fell between insulated panels. By the time the tradesmen welding a crossbeam noticed there was smoke coming from the building, it was too late" (Our Story, 2014). The building, which was made from wood, produced a fire that could not be controlled by fire departments from five neighbouring towns. The town's water tower ran dry, and the building was completely destroyed (Our Story, 2014). Luckily, the company had recently completed building a new warehouse, which they quickly converted to production. With lots of frozen inventory, and with the help of other small, Ontario ice cream manufacturers who let Chapman's use their production lines, the company produced its first ice cream seven weeks after the fire (Our Story, 2014). A year and a half after the fire, the company had built a new manufacturing facility in Markdale and was in full operation (Our Story, 2014). They called the new plant Phoenix (Our Story, 2014). The companydecided to rebuild in the small town of Markdale (population 1,325) (Statistics Canada, 2012). In addition, the company ensured that none of its employees missed a paycheque because of the fire (Cowan, 2011). Additional Information to help you complete the chart: People: Use critical thinking skills to come up with a list. Kinds of Messages: (1) Directional Message. In this message you explain here's what we are going to do now; (2) New Possibilities Message: In this message you explain here's what our options are right now, some of these options may work but we don't know which yet (3) Reality Message: In this message you write Here is how things really are right now: (4) Necessity Message: In this message you state Here is what we need to do now); (5) New Idea Message: In this message you explain Here is what we haven't considered before but we are thinking about this now; (6) Reframing Message: In this message you Talk about taking something negative and turning it into something more positive; (7) Regret and Apology Message: In this message you Express regret and/or apologize for a situation or event that transpired keep things simple and focus on one or two areas of content in a message. Channel: Face to Face: in-person conversation and/or group meeting Email Instant / Text message Tweet Instagram Blog Letter Memo Report / Powerpoint Slides Fax Phone, voicemail, conference calls Video chat and web conference Broadcast Media Announcement (TV, Radio announcement) People Affected Kind of message (Explain who was (Fill in the type from impacted by the event). the list in blue below - Name FIVE. write the type and explain why you chose that one) 1. Channel (Indicate the channel or medium to be used to send information) 2. 3