Question: Please post your first Marketing Article Summary (MAS) on an article of your own choosing from the Required Online Readings (RORS) that you should
Please post your first Marketing Article Summary (MAS) on an article of your own choosing from the Required Online Readings (RORS) that you should be receiving. Please remember that the MAS must include the following: (1) the article title, date, author, and name of the publication from which the article was chosen; (2) a hyperlink to the article; (3) a summary, in your own words, of what the article is about; and (4) the relationship between the topic of the article and a topic or topics being studied in the course. Thereafter, please post your Comment(s) on MAS posted by fellow classmate(s). Be sure to cite your sources in using an academic style (APA, MLA, and the like). While your source might be behind a paywall (e.g., SPS Newman Library electronic resources) and not accessible to everyone, it is still required that you indicate the source of your article (I will figure it out!). DUE: MAS-Sun 5 Feb by 11:59PM (Eastern) Comments Tue 7 Feb by 11:59PM (Eastern)
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Title The Impact of Social Media Marketing on Brand Loyalty A Conceptual Framework and Research Propositions Author Junjie Zhou Shaobo Liang and Haoya... View full answer
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