Question: Please provide an practical example & explanation for the following each points: The decision of being First Mover or beholding the market entry decision is
Please provide an practical example & explanation for the following each points:
- The decision of being First Mover or beholding the market entry decision is influenced by organizations resources, rate of technological innovation and barriers to the market.
- Deploying the theories from strategic marketing and management, it is argued that first mover advantage is characterized by leadership in number of retail store, accompanied by market leadership in terms of share and higher profitability.
- FMA indicates technology leadership, prior control on scarce resources, network externality and lock in effect. In contrast, SMA indicates free rider effect, less uncertainty in the market and more flexibility.
- When market entry is determined by exogenous factor, SMA is ensured for the second mover who had higher initial platform quality than first movers. By the same token, the first-mover that experienced higher initial platform quality than second-movers doesnt ensure FMA.
- When market entry is determined by endogenous factor, three types of equilibrium (preemptive entry, waiting entry, and sequential entry) evolve for market entries which affect the FMA and SMA in different way based on the in-built functional nature and comparative advantage over one another.
- If firms compete in quantities, SMA evolves if firms involve in simultaneous contract, while the FMA is recovered with sequential contracts. The outcome is reverse if the firms compete in prices.
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