Question: please read and answer this consumer behaviour case study for me .thank you MANAGERIAL APPLICATION Deanna Brown, President of Scripps Networks Pps Networks Interactive, says,

please read and answer this consumer behaviour case study for me .thank you
MANAGERIAL APPLICATION Deanna Brown, President of Scripps Networks Pps Networks Interactive, says, Being in tune with the con- with the con- sumer palette allows us to think smartly about what people are thinking about on a day-to-day, munking about on a day-to-day, week-to-week basis." Food Network.com has grown to 11.3 million users in 2009, and big events like the Super Bowl encourage many consumers to use Food Network.com recipes and proa Food Network.com recipes and products for home entertaining. Walmart is ong entertaining, Walmart is one of Food Network .com's largest clients, and Stephanie Prager, associ- ate digital director for Walmart at Media vest, says, "There's a challenge we've seen with other cable networks in that they might have a on-air, but their site is not a YOUR CHALLENGE: 1. Imagine that you are a manager at Food Network.com and you've been asked to ana- lyze your company's website. What are the most positive features of Food Network .com's website? 2. How could you improve Food Network.com's website? 3. Besides Walmart, what other new clients would you pursue and why? 4. Does Food Network.com do a good job of serving as an advocate of consumers? How could consumer advocacy be improved at Food Network.comStep by Step Solution
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