Question: please read and watch the video : Mark Ritson on how Dove Challenged beauty industry stereotypes In this latest video looking back at 50 years

please read and watch the video: Mark Ritson on how Dove Challenged beauty industry stereotypes

In this latest video looking back at 50 years of Effies case studies, Mark Ritson explains how market research into beauty industry stereotypes and a balance between long- and short-term investment led to Dove's 'Real Beauty' campaign and a sales boost.

Writing Prompt/Question: The Pros and Cons of Dove Expanding Thier Brand?

please provide examples of competitors

please read and watch the video : Mark Ritson on

MW Mark Ritson on how grey? gorgeous

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