Question: Please read below and answer based on a fictional company Dairy Princess - Ice cream Parlour. As new owners of the business, you want to

Please read below and answer based on a fictional company Dairy Princess - Ice cream Parlour.

As new owners of the business, you want to build customer loyalty by increasing the perceived value received by your customers. APPLY and DESCRIBE 3 of the following 7 strategies to exceed your customers expectations in the area of VALUE.

1.Packaging

2.Guarantees and warranties

3.Goodness of product fit

4.Memorable experiences

5. Uniqueness and shared values

6. Credibility

7. Add-ons

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