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Prof. Smith and his wife have studied the different options and have come to the following conclusions about how best to assess the factors that are important to them: Mobilityas measured by the overall trailer length (since longer trailers are harder to maneuver) Conveniencesubjective ranking based on the convenience features included in the basic model (e.g., storage, hookups, ease of set up) Comfortas measured by the interior area of the camper since more area provides more room for larger beds, more headroom, and other amenities. Safetysubjective rating on a scale of 0 (low) to 100 (high) based on the Smiths' assessment of safety features included (fire retardant materials, electric brakes, physical durability, etc.) Economyas measured by the overall weight because that will affect the fuel economy associated with pulling the trailer Purchase Priceas measured by the retail purchase price of a new camper ProfSmith has done some research and collected the following data about the four options he and his wife are considering:

Prof. Smith and his wife have studied the different options and have come to the following conclusions about how best to assess the factors that are important to them:

Mobilityas measured by the overall trailer length (since longer trailers are harder to maneuver) Conveniencesubjective ranking based on the convenience features included in the basic model (e.g., storage, hookups, ease of set up) Comfortas measured by the interior area of the camper since more area provides more room for larger beds, more headroom, and other amenities. Safetysubjective rating on a scale of 0 (low) to 100 (high) based on the Smiths' assessment of safety features included (fire retardant materials, electric brakes, physical durability, etc.) Economyas measured by the overall weight because that will affect the fuel economy associated with pulling the trailer Purchase Priceas measured by the retail purchase price of a new camper ProfSmith has done some research and collected the following data about the four options he and his wife are considering:

QUESTION: (How To): Normalize the ratings for each attribute that you include in your analysis. Normalize the data for each attribute such that the best score is normalized to 1, the worst score a 0, and everything is scaled linearly in-between. Be sure to note the preferred direction of the raw data when you normalize the data.