Question: Please read the brief case study presented on the next pages, then answer the questions below. a . Brown is contemplating three different methods to
Please read the brief case study presented on the next pages, then answer the questions below.
a Brown is contemplating three different methods to forecast demand. Using each of those, calculate the unit sales forecasts for years and for the week count packages of Dietan. What do you think is the most appropriate forecasting method and why? pts
b List two pros and two cons of the decision to package Dietan in low or highcount size packages, respectively. pts
c Assume Brown decides to use the third method to forecast demand and prices Dietan at $ retail. Calculate NSLs gross margin forecast for year and its ROI for the year, given that its fixed costs for the year include the $ million in manufacturing and overhead and $ million in marketing. How does that compare with Mead's desired goal of ROI in years and why? pts
d What pricing point would you recommend for Dietan and why? pts
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