Please read the case and help with the two questions. Detailed responses if possible, thanks!

Understanding the Big 3Ethnic Shoppers The largest ethnic consumer groups are called the "Big 3"-Chinese, South Asian, and Filipino shoppers will make up 7.3 million of the country's population by 2031, and over the next decade, more than 70 percent of retail sales growth will come from ethnic shoppers. Grocery store chains are clamouring to determine the needs of this large segment of the population and to meet those needs. TAT T&T Supermarkets were purchased by Loblaw. JHVEPhoto/Shutterstock.com What motivates the ethnic consumer? In a Brandspark study completed with 8,800 Canadians of Chinese, South Asian, TAT T&T Supermarkets were purchased by Loblaw JHVEPhoto/Shutterstock.com What motivates the ethnic consumer? In a Brandspark study completed with 8,800 Canadians of Chinese, South Asian and East Asian heritage, the following unique characteristics of ethnic consumer were discovered: Value for the dollar is the most important factor in each buying decision. Word-of-mouth feedback drives purchase decisions. Web searches are often used to research nutritional information, . These consumers are early adopters of tablets and smartphones, They are more likely to eat frozen or takeout food. Of extreme interest to grocery store chains is where ethnic shoppers currently spend their grocery dollar. Ethnic consumers prefer to shop at two or more stores each week-usually one traditional grocery store and one ethnic grocery store-often topping up with one or two trips per month to a big box store such as Costco. Loblaw has established strategies to entice shoppers to include a Loblaw-owned store in their shopping routine. Loblaw has taken a three-pronged approach. First, Superstore formats are being piloted that include more fresh foods and global flavours. These stores are meant to attract a more diverse population but also bring in a broader market that is becoming more adventurous with their food choices. Next, recognizing that the ethnic consumer prefers to visit ethnic food stores each week, Loblaw has invested in this market as well. In 2009, Loblaw purchased the T&T Supermarket grocery store chain, and in 2014, it expanded into Middle Eastern cuisine by purchasing Arz Fine Foods. The last strategy Loblaw has taken is boosting the amount of ethnic food choices in each of its traditional grocery stores; in fact, it has been able to expand T&T-branded products to its Superstore locations. Loblaw is not alone. Sobey's has also launched FreshCo store formats focused on the South Asian population. These stores carry authentic Indian sweets, fresh produce popular in South Asian recipes, and large sizes of food staples. This customized store ensures that a portion of the staff is able to speak Punjabi and Hindi. The lesson for marketers is to maximize the opportunities that evolve as Canadian demographics shift. Questions 1. What other strategies could grocery stores adopt to attract more ethnic shoppers? 2. What other industries do you believe should target ethnic consumers