Question: Please read the case Big Buying on Black Friday and Cyber Monday on page 322 of the text book and discuss the following questions:

Please read the case " Big Buying on Black Friday and Cyber Monday" on page 322 of the text book and discuss the following questions:

Q1. What role do you think normative influence and consumer socialization have played in the ongoing popularity of Black Friday and Cyber Monday?

Q2. How is the valence of information about Black Friday and Cyber Monday likely to influence consumers decisions about where and when to buy?

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