Please read the case study on The Hispanic Market on page $118$ of the text $($at the end of Chapter $4)$ and answer the following questions:

Questions:

$1.$ Should Estrada develop a program that is used in all of the Albertsons stores or should he concentrate on only certain states? If only certain states, which states would you sugget? Also, within those states, should he concentrate only on certain stores? Explain your reasoning.

$2.$ Because of the different nationality backgrounds of Hispanic$-$Americans, how does Estrada handle development of marketing materials?

$3.$ What specific marketing recommendations should Estrada make to management to reach the Hispanic$-$American market?

$4.$ Based on the information provided in the case, how has culture affected the Hispanic$-$American grocery shoppers and how does it impact the marketing approach Albertsons would use to reach them?