Target marketers who are "combiners"

Multiple Choice

try to fine$-$tune each element of their marketing mix to appeal to various submarkets.

create distinct marketing mixes that enable them to zero$-$in on the needs of each distinct submarket.

use one marketing mix to appeal to multiple submarkets, even though the submarkets have some distinct differences.

look at various submarkets for differences rather than similarifines.

use multiple marketing mixes to appeal to a single market segment in different ways.