Question: Please read the case study on Briggs and Stratton on page 147 of the text and answer the following questions: Questions: 1. Who should be
Please read the case study on Briggs and Stratton on page 147 of the text and answer the following questions:
Questions: 1. Who should be in the buying center for this decision? Discuss which roles you think each person should play.
2. What organizational, individual, social, and operational factors do you believe will impact this buying center and the purchasing process? Explain why.
3. Develop a list of criteria you think should be included in the vendor analysis.
4. Should Briggs & Stratton use only one vendor or more than one? Justify your recommendation. What are the advantages and disadvantages to your decision?
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