Question: Please read the following article and do a case analysis of one company ( pick a company any of the team members is working on

Please read the following article and do a case analysis of one company (pick a company any of the team members is working on or an external company) and discuss the company's Big-P purpose, Medium-P purpose, and Small-P purpose. After discussing the purposes, please discuss how understanding these purposes helps the company perform better at each level.

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