PLEASE READ THE IMAGE FIRST BEFORE READING THIS: (i posted this question earlier and it did not let me edit and add the additional important information required for the part of the assignment, thank you)

MARK SHEET/MUST HAVE:

Strategic Objectives

*2 Objectives (SMART formula)

Segmentation & Targeting

*Segmentation variables identified and discussed

*Target strategy identified and justified

*Positioning Strategy identified and discussed, followed by an

aligned perceptual map

Product

*Product Classified

*2 Product Objectives

*Product Mix: discussion of lines width and length

along with a proper illustration of the mix

*Branding Decisions

*Packaging and Aesthetics

Price

*2 price objectives

*Outlined strategy and discussion of prices

*Justified retail price with calculations

Promotion

*2 promotional objectives

*Promotional mix strategy identified

*Promotional mix: discuss at least 3 elements

*A 24 month IMC justified timeline

Distribution

*2 distribution objectives

*Distribution channel(s) identified and discussed

*Geographic intensity planning and distribution strategy

identified

*Stages of distribution rollout with illustration

Referencing

Expert Q&A Done