Question: Please read the session's case study from the core text and post your thoughts on the questions raised in the forum below proceeding. THE LEGO

Please read the session's case study from the core text and post your thoughts on the questions raised in the forum below proceeding. THE LEGO GROUP: ADOPTING A STTATEGIC APPROACH Anders Bille Jensen

Discussion Questions:

1. Explain the development of strategy at the LEGO group reflect the key characteristics of strategic management

2. What features of the external environment have influenced strategy development at the LEGO Group?

3. What resources and competences of the LEGO Group have enabled them to regain their successful position in the global toy market?

4. What were the alternative strategies facing the LEGO Group in 2004? Why do you think the LEGO Group followed the course that they did?

5. Looking at the LEGO Group today how would you approach strategy development to ensure a successful development of the company in the future?

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