Please read this case study, and briefly answer the questions that follow:

https://hbr.org/2015/11/the-best-ways-to-hire-salespeople

1. According to this case, why is hiring salespeople a challenging task? (1 mark)

2. What is the first step in hiring (that results in enhanced productivity)? (1 mark)

3. What is the most important reason for poor job performance and turnover in sales? (1 mark)
   

4. In a sales context, 'experience' is a multi-dimensional concept. What does it involve? (1 mark)

5. In your opinion, is hiring sales people more challenging than hiring other types of employees? Explain your answer (1 mark)