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Panarottis has currently established locations in eight countries, including South Africa, Namibia, Zambia, and Zimbabwe in Africa, Malaysia in Asia, and the United Kingdom, Ireland, and Spain in Europe. In order to understand Panarottis international marketing strategies, it is necessary to understand the companys target markets. Currently, Panarottis has identified four target markets: students, families, business professionals, and tourists. Each of these target markets has different needs and expectations, and Panarottis has tailored its marketing efforts to meet the needs of each. For example, the company offers discounts and special deals for students, family-friendly activities and meals, and a wide variety of Italian dishes for business professionals and tourists. The next step in evaluating the companys international marketing strategies is to examine Panarottis international market positioning.

The company has positioned itself as a premium Italian restaurant, offering high-quality food at a reasonable price. The company has also made an effort to differentiate itself from its competitors by offering unique Italian dishes and ingredients. Additionally, Panarottis has developed an international presence through its franchising model, which allows the company to quickly expand into new markets. In addition to its market positioning, it is also necessary to evaluate Panarottis pricing strategies. The company offers competitive prices in its international markets, allowing it to remain competitive while still providing high-quality products. Additionally, the company offers promotional discounts and special deals in order to attract new customers. Finally, it is important to review Panarottis advertising and promotional activities. The company has an extensive advertising and promotional budget and has used a variety of channels to reach its target markets, including television, radio, print, and digital media. The company has created a strong presence on social media, with active accounts on Facebook, Twitter, and Instagram.

Assessing international marketing strategies for Panarottis requires a comprehensive review of the companys current strategies, target markets, international market positioning, pricing strategies, advertising and promotional activities, distribution strategies, and product and service offerings. Additionally, a review of competitor strategies and market trends should be included to identify potential opportunities for growth. By evaluating these factors, Panarottis can develop an effective international marketing strategy to ensure its long-term success.