Question: Please refer to the case study on Cola Wars Continue: Coke & Pepsi in 2010 and answer the below two questions: Q1a. Who has been

Please refer to the case study on Cola Wars Continue: Coke & Pepsi in 2010 and answer the below two questions: Q1a. Who has been winning the Cola war, and why? List down the different competitive and cooperative strategic moves of both the companies over the last century? Q1b. As a young strategy consultant what will be your strategic recommendations to Coke and Pepsi? In the Indian context, how should they go about competing and collaborating? Why?

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