Question: In this Discussion Board, please read the Cola Wars Continue: Coke and Pepsi in 2010 (Harvard Business Review) carefully and answer ALL of the following

In this Discussion Board, please read the Cola Wars Continue: Coke and Pepsi in 2010 (Harvard Business Review) carefully and answer ALL of the following prompts in your initial post (you will not be able to see the posts of your classmates until you make your initial post). Remember that you are acting in the role of consultants or advisors to the company described in the case. Make sure your initial posting is in APA format, contains at least one reference and at least one cite. Here are the questions:

How can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-CSDs?

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