Question: In this Discussion Board, please read the Cola Wars Continue: Coke and Pepsi in 2010 (Harvard Business Review) carefully and answer ALL of the following

In this Discussion Board, please read the Cola Wars Continue: Coke and Pepsi in 2010 (Harvard Business Review) carefully and answer ALL of the following prompts in your initial post (you will not be able to see the posts of your classmates until you make your initial post). Remember that you are acting in the role of consultants or advisors to the company described in the case. Make sure your initial posting is in APA format and contains at least one reference and at least one cited. Here are the questions:

Compare the economics of the concentrate business to that of the bottling business: why is the profitability so different?

Please I need one reference and one cite.

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