Please refer to the instructions provided along with the assignment requires to be followed completely. There will be no marks$/$points awarded for the Assignment submitted after the date of deadline specifically mentioned.

Instructions:

Please refer to the following before attempting:

The purpose of this Assignment is to have students develop their basic knowledge and concepts related to the course, Introduction to Marketing.

The Assignment questions should be answered in student$$s own words using the course theories, concepts, and applications.

The Assignment calls for additional research primarily secondary research. Make sure to cite all references appropriately.

Refrain from copying or sharing answers as the same will be considered $$plagiarism$$ and students will not be awarded any marks

Questions:

Q$1$: Explain the following with examples in context of marketing: a$)$ Consumer behaviour $($Marks$-5)$

b$)$ Microenvironment $($Marks$-5)$

c$)$ Macroenvironment $($Marks$-5)$

Q$2$: Discuss $($with examples$)$ the environmental forces that affect the company$$s ability to serve its customers. $($Marks$-25)$

Q$3$: Discuss $($with examples$)$ consumer behavior and explain the purchase decision$-$making process.