Question: Please refer to the Table 16-6 Sales Data on Selected Products on page 206, based on the sales data of Eiffel Tower nanoblock, what is

  1. Please refer to the Table 16-6 "Sales Data on Selected Products" on page 206, based on the sales data of Eiffel Tower nanoblock, what is the MROI for the Amazon Gold Box promotion experiment? (5 points) Hint: compare results from Jan-Feb 2012 to March 2012 and calculate the sales revenue lift to plug into the MROI formula.

Please refer to the Table 16-6 "Sales Data on Selected Products"

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