Question: Please refer to the Table 16-6 Sales Data on Selected Products on page 206, based on the sales data of Eiffel Tower nanoblock, what is

Please refer to the Table 16-6 "Sales Data on Selected Products" on page 206, based on the sales data of Eiffel Tower nanoblock, what is the MROI for the Amazon Gold Box promotion experiment? Hint: compare results from Jan-Feb 2012 to March 2012 and calculate the sales revenue lift to plug into the MROI formula.

Marketing Investment: $2,100 Please refer to the Table 16-6 "Sales Data on Selected Products" on

Table 16-6 Sales Data on Selected Products Ohio Art Product Sales Price Jan-Feb 2012 March 2012 May 2012 nanoblock Eiffel Tower $19.99 274 686 219 $19.99 308 163 132 nanoblock Taj Mahal nanoblock Castle Neuschwanstein $19.99 244 184 146 Classic EAS $12.99 344 352 399 Table 16-6 Sales Data on Selected Products Ohio Art Product Sales Price Jan-Feb 2012 March 2012 May 2012 nanoblock Eiffel Tower $19.99 274 686 219 $19.99 308 163 132 nanoblock Taj Mahal nanoblock Castle Neuschwanstein $19.99 244 184 146 Classic EAS $12.99 344 352 399

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