Question: Please, research a case ( Google , white papers, videos) that shows a company using their IT infrastructure in a way to differentiate their operations

Please, research a case (Google, white papers, videos) that shows a company using their IT infrastructure in a way to differentiate their operations in the market. How they are doing it? What things they considered important? Describe in detail the technical details (as much as possible). Imagine the next steps for their business, where they are trying to go, what things they can eventually do with their infrastructure.

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