Please respond to this assignment by Sunday. It should be a minimum of one to two pages. Be sure to cite your references. This chapter discusses serious privacy concerns raised by database marketing. Todays marketers are gathering enormous amounts of information about individuals, and much of the database development occurs without the consent or awareness of consumers. How do you feel about it? Do you think there are privacy issues with them getting YOUR information, your family information, your kids if you have kids? This information is being collected, sold/shared and more. After you speak to your thoughts on it, then look at what companies may be doing to protect privacy. Visit the following sites, and explain the contribution of each to the issue of online privacy. Note don't worry about the log ins. Look at the navigation to understand each of the companies and what is it that they do and why is it important to customer and protecting their private information.