Question: Question 1 100 Points Please respond to this assignment by Sunday. This must be a minimum of one to two pages. Be sure to cite

Question 1 100 Points Please respond to this assignment by Sunday. This must be a minimum of one to two pages. Be sure to cite your references. Pretty much all of us love a good sale. Many wait for sales to make purchases. Or, we price shop. Whats the risk to businesses when it comes always having sales? Put in other words, why are sales promotions considered risky as a tool for integrated marketing communication (IMC)?

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