Please review "Chapter Case $5"$ on page $155$ of the textbook. Chapter$-5$ introduces five approaches to assessing a firm$$s competitive advantage $($these approaches are identified on page $156$ of the textbook$).$

Using any one of these approaches, can you ascertain whether Microsoft has a competitive advantage over Apple? Why or why not?

Which of the five approaches would deliver the best outlook for Microsoft? Explain.

You must apply the conceptual$/$theoretical knowledge offered in Chapter $5$ of the textbook to structure your analysis and support your contentions. You get NO points if you do not do so$!$

Use adequate citations$/$references to support your contentions.