Please see Below image with sub titles of presentation and answer below mentioned questions accordingly.

TOPIC- Airbnb

what are the key points of the presentation as you see them and as you collect them. As the presentation is made, what could be the important facts, data points, supporting information and all key material. Capture what you think is important here, be specific while being economical. Bullet points and short phrases work. Capture key facts and numbers.

 

Transcribed Image Text:

Safari File Edit View History Chapter 7 & 8 (1).pdf Bookmarks Window Help Chapter 7 & 8 (1).pdf Page 3 of 29 D * 0 77% Qv Search Vacation Rentals, Homes, Ex + CATION w airbnb.com/7ocale-ens set bev on new domain 1500113090 Oz8ZhbvMhool scY#simple-header-locale menu CHECK IN Add dates New York City in New York, United States P New York County County in New York, United States AGENDA CHAPTER 7: GATHERING INFORMATION Message Strategy Research Secondary and Primary Data Quantatitve and Qualatitive Consumer Pretesting Consumer Posttesting Considerations New Jersey 4 F N 2 3 N N 5 6 7 8 D O C W E R T Y U ' O A 4 Y K E H W LLL 3 D F G HP J K L b B a n P 0 n SPE C N C . FEB 8 CHAPTER 8: IMC PLANNING Mission Statement SWOT Analysis Explain Strategic Planning Using a Marketing Plan IMC Pyramid Model Marketing Objectives Safari File Edit View History Chapter 7 & 8 (1).pdf Bookmarks Window Help Chapter 7 & 8 (1).pdf Page 3 of 29 D * 0 77% Qv Search Vacation Rentals, Homes, Ex + CATION w airbnb.com/7ocale-ens set bev on new domain 1500113090 Oz8ZhbvMhool scY#simple-header-locale menu CHECK IN Add dates New York City in New York, United States P New York County County in New York, United States AGENDA CHAPTER 7: GATHERING INFORMATION Message Strategy Research Secondary and Primary Data Quantatitve and Qualatitive Consumer Pretesting Consumer Posttesting Considerations New Jersey 4 F N 2 3 N N 5 6 7 8 D O C W E R T Y U ' O A 4 Y K E H W LLL 3 D F G HP J K L b B a n P 0 n SPE C N C . FEB 8 CHAPTER 8: IMC PLANNING Mission Statement SWOT Analysis Explain Strategic Planning Using a Marketing Plan IMC Pyramid Model Marketing Objectives