Question: Please send me the link for the below post regarding EcoHome furniture (link to wall street journal or title of WSJ) To overcome the challenges,
Please send me the link for the below post regarding EcoHome furniture (link to wall street journal or title of WSJ)
"To overcome the challenges, EcoHome Furnishings started to focus on its e-commerce platform, which it had previously considered as a secondary sales channel. The company invested in building a robust and user-friendly online store, which allowed customers to browse, purchase, and track their orders from the comfort of their homes. The company also expanded its social media presence, offering interactive content, and engaging with customers on various platforms. These efforts helped EcoHome Furnishings to increase its online sales and reach new customers across the United States.
However, the shift towards e-commerce also raised some strategic issues for EcoHome Furnishings. The company realized that it needed to redefine its corporate strategy to adapt to the changing market conditions and customer preferences. The company's founder, Sarah Green, explained that "we had to rethink our strategy from top to bottom, starting from our product offerings to our distribution channels and marketing tactics."
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