PLEASE SOLVE AS SOON AS POSSIBLE

create marketing startegy, its clear

401-1 - Clinic Services Management Case study A long-term care facility (50 beds) in the Midwestern U.S. has just been acquired by a larger acute care hospital/health care system in the nearby city because they want to offer services across the continuum of care. Last year, they also acquired a provider of hospice services (25 beds). The hospital has relied mainly on television advertising and a strong web presence (landing pages, banner ads), whereas the two smaller organizations used word-of-mouth, physician referrals, networking, and print materials to recruit new patients. Marketers know that social media is changing the way consumers and health organizations interact. The strategic plan indicates that priorities for the new combined health system include enhancing patient safety and the patient experience, expanding into the growing senior market, competing on outcomes, minimizing the total cost of care, expanding geographic reach, extending partnerships with employers, and maintaining or improving the margin of 5.28%. As the newly appointed director of marketing for this combined new health system, you believe there are multiple points of discussion for your team regarding a marketing strategy using social media. QUESTIONS 1. Create a marketing strategy 2. Which elements of the marketing communications mix would you use for mentioned organization, justify your answer. 3. Interpret the priorities and challenges affecting clinic services management Paragraph BIE