Question: Please solve as soon as possible, I need this. In 10 minutes Amazon announced its entry to the smart phone market with the Fire Phone

Please solve as soon as possible, I need this. In 10 minutes

Amazon announced its entry to the smart phone market with the Fire Phone in 2014, but the product was discontinued the next year after just one model. Fire Phones biggest differentiator was 3D face scanning technology, but many people thought it was too gimmick-y. The phone was also only released on AT&T, which greatly limited the number of customers who could purchase it. Most users thought the phone was only mediocre and overpriced and that it was not worth paying more to switch from their current phones. When Amazon cancelled the project, it took a loss of $170 million.

https://www.forbes.com/sites/blakemorgan/2019/09/09/10-recent-product-design-failures-and-what-we-can-learn-from-them/?sh=2db3f4b246f1

Question:

Suppose you are a marketing manager at Amazon, what are your suggestions to reduce the failure rate of this new product?

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