Please solve as soon as possible, I need this. In 10 minutes

Amazon announced its entry to the smart phone market with the Fire Phone in 2014, but the product was discontinued the next year after just one model. Fire Phones biggest differentiator was 3D face scanning technology, but many people thought it was too gimmick-y. The phone was also only released on AT&T, which greatly limited the number of customers who could purchase it. Most users thought the phone was only mediocre and overpriced and that it was not worth paying more to switch from their current phones. When Amazon cancelled the project, it took a loss of $170 million.

1. Suppose you are newly appointed brand manager for Abdisamad Alqurashi Perfume. The sales of this brand have been declining for some time. The company conducted exploratory research to define the sales decline. The findings of research indicated that price is no longer competitive in the market. The company decided to target new segment. Based on your study of marketing course, answer the following questions:

1. Suggest a segmentation approach a company can target and why you think this approach might resolve the sales decline .(2.5 marks)
2. What pricing strategy/ strategies may work with the suggested segmentation approach? Need to justify your answer.(2.5 marks)