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Assignment 3 (20%) Business Proposal Formal business proposal is a strategic sales-based business document that you use to present your company and the solution you want to offer to potential clients to persuade them to buy a product from your company instead of buying from one of your competitors. Purpose of Assignment The purpose of this assignment is to help students to learn how to write a business proposal, to understand the dynamics and requirements of a modern economy and to help them express mature judgment and critical thinking, Objectives The students will be able to know the elements of a business proposal. The students will identify the style and the format of such a technical and professional document. The students will be able to express a professional point using a business proposal. The students will show critical thinking and plausible logical argumentation when pitching their business proposal Requirements: Students will select a realistic business project that they have to research, plan and lay out to the proposal stage. The research has to be authentic, that means if you put in the numbers for salaries, they have to be realistic as well as the amount for rent etc. The students should imagine that they now have 500.00 SAR base capital and will need one million more. They will imagine presenting their business proposal to a bank or sponsor so they will be able to start. It is therefore necessary that they convince the audience not only of the soundness of their business idea but also the capability of the project leaders and ultimate CEOs. All ethical businesses are allowed but the approval of the instructor is required. A. The Business Proposal: Your proposal should consist of the following parts: 1. Product or Service Plan (How are you addressing a problem?) a. Plain Language b. Statement about the product or service offered c. Benefits and Needs d. Team 2. Financial Plan (What are your objectives? What are your Methods?) a. Objectives and b. Methods c. Timetable 3. Budget a. Cost b. Marketing Plan c. Expected Results 4. Conclusion (include Evaluation) a. Summary of Key Points b. Request for Action 5. References This is an example structure. A different one can be chosen by a student or by the group of students as longs, as it is logical and contains the important points. See Lannon, Chapter 22 (Proposals)