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Module: New Product Forecasting 3' Problem Set ID: 1053 uK'U El All Over Shampoo is launching a new anti-dandruff. 2-irr1 conditioning product in a simulated test market within the United States. The company expects to achieve strong distribution with an acute of 34%. Market research shows that the marketing mix will result in an awareness rate of 42%. a trial rate of 29%. and a repeat purchase rate of 35%. The population for the test market is estimated at a 1,t]2t].lJIJIIJ households. - It trial sales are made at prices that yield margins oi $0.50 per 1 2oz bottle and repeat purchases yield margins of $1.110 per 1 Zoz bottle what is the expected contribution of the new product if households purchase two 12oz bottles at trial and one 12oz bottle 3 times per year as repeat? samm mmmmmamm CALCULATED VARIABLE: trialv = 203.116 triers = 1114358 repeat = 0.036 (3.6%)