Please state A, B, C, or D for each question

1. Data warehouses are used to:

A: share data with competitors

B: store services that would be re-sold to customers

C: collect data from a variety of sources and store it in an accessible location

D: store packaging for food-service products

2. Conversion percentages represents:

A: percentage of overbooking

B: percentage of inquiries to reservations

C: percentage of seasonality

D: percentage of occupancy

3. Villa Nina - a small boutique hotel in Boston plans to develop an outstanding MIS. Which of the following sources of information would qualify as marketing intelligence.

A: Historical data on government regulations

B: Suppliers' advertising budgets

C: Newspaper articles about competitors

D: Historical data of employee salaries

4. The front desk manager of Hotel Bibo makes daily visual observations about how long it takes for guests to check-in. This process can be considered:

A: marketing intelligence

B: marketing environment

C: marketing planning

D: marketing research

5. For a hotel, which is the single, most important element in any hospitality MIS?

A: Having a process for contacting the customers prior to arrival to send arrival information

B: Having a process for contacting every individual customer by electronic media such as emails or texts

C: Having a process that addresses customers complaints before the customer post on social media

D: Having a process for capturing and using guest information