Please state A, B, C, or D for each question

1. For a hotel, which is the single, most important element in any hospitality MIS?

A. Having a process for contacting the customers prior to arrival to send arrival information

B. Having a process for contacting every individual customer by electronic media such as e-mails or text

C. Having a process that addresses customers' complaints before the customers post on social media

D. Having a process for capturing and using guest information

2. Marketing intelligence can come from ______

A. internal sources only

B. external sources only

C. both internal and external sources

D. it cannot be determined where they come from

3. The company relies on certain sources of marketing intelligence that are internal to the company. Among them, employers are an important source. Unfortunately, employees do not pass important information because:

A. they are not trained on how to collect this information

B. they have to wear uniforms

C. they are working in shifts

D. they are often too busy

4. Competitive intelligenceinformation about competitorsis available from a variety of sources. Which one of the following is NOT a viable source of competitive intelligence?

A. Competitors' annual reports

B. Press releases

C. Trade secrets

D. Competitors presentations at conferences and trade shows

5. Listening to and speaking with guests ___ a great tool for building internal data because _____

A. is; they are compensated for their efforts

B. is not; the company never listens to them

C. is not; guests will never tell the truth

D. is; guests have unique insight that cannot be learned otherwise