Question: Please summarize the following: Select Large Firms in Difficulty: Get Your Foot in the Door Probably the most demanding negotiation for a small firm is

Please summarize the following: Select Large Firms in Difficulty: Get Your Foot in the Door Probably the most demanding negotiation for a small firm is obtaining the first order from a larger enterprise. Once you are doing business with larger partners, you are taken more seriously in the global marketplace. Although representatives of larger enterprises seek the best deal, they might, when having major difficulties, be more flexible and understanding with new suppliers. For example, when a firm is going through a time of crisis that makes current suppliers nervous about continuing doing business with it, then is the time for a new supplier to begin negotiations with the firm. Moreover, preparations on the part of the large enterprise may be less than adequate because of inside dissensions that hinder the effective management of daily operations. In these circumstances, a small firm could well negotiate a deal that would have been impossible under normal conditions. Even obtaining a modest order places you in a select group of small firms doing business in the big leagues. Size is now no longer a constraint for a smaller firm to negotiate mutually beneficial agreements with larger enterprises.

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