Question: Please take a look at the image below. As mentioned there, Cadillac is repositioning itself as a car for younger drivers. is frequently used by

Please take a look at the image below. As mentioned there, Cadillac is repositioning itself as a car for younger drivers. is frequently used by marketers to understand the location of their products in customers' mind. Each car occupies a position in consumers' minds. Cars can be positioned according to attribute

(

sporty

,

conservative, etc.

),

to price

/

quality

(

affordable

,

classy, etc.

)

or other bases. Cadillac has repositioned itself as a car for younger drivers with edgier ads. Classy Distinctive LincolnPorsche BMW Mercedes REPOSITIONING Cadillac CadillacPOSITION Chrysler Buick Pontiac Conservative Sporty Ford Chevy Nissan Dodge Toyota

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