Question: Please this is very important assignment do not copy please write carefully i request you . My last hope is only you good luck reference
Please this is very important assignment do not copy please write carefully i request you . My last hope is only you good luck reference please
Case Requirements and Questions:
Watch the "Competing Against Bling" case video below (only till minute 3:29). Basic facts of the case:
Rochat & Schmid, a 100-year-old Swiss maker of luxury watches with head offices in Switzerland.
Wei Song is the boss for Rochat & Schmid in China.
How can an understated watch brand stand out against flashier, gem-encrusted offerings?
China is a critical market for the firm, but sales of watches have stalled there.
The firm's competitors are going after China's luxury shoppers, who are younger and flashier than the traditional customer base, with new gem-encrusted products that offer "bling."
To compete with them, Pearl Zhang, Song's VP of marketing, wants to launch a campaign featuring a Chinese singer with a huge social media following among Millennials
Assume you've been hired as an external consultant by Rochat & Schmid company in China to help them evaluate their current strategy and build a new strategy so they can grow in the Chinese market. Watch the Case video (only till minute 3:29) and write a research paper that answers the following question:
How can you help Rochat & Schmid company in China evaluate their current strategy and build a new strategy so they can grow in the Chinese market using the following
2 organizational analysis tools: 1. Porter's Five Forces 2. Ansoff Matrix
N.B: (The main focus of the assignment is not about the company products; the focus of the assignment is about how to use these 2 organizational analysis tools to evaluate the current strategy & build a new one)
HBR Case Study: Competing Against Bling - YouTube
Sources
https://asana.com/resources/strategic-planning-models#strategic-planning-models-vs-frameworks
https://www.clearpointstrategy.com/strategic-planning-models/
https://www.businessstudynotes.com/hrm/training-development/organizational-analysis-methods/ https://www.nextgenpeople.com/organization-consulting
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