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It is about : International Business

You are the Business Development Manager of Cotty Care, a major Hong Kong maker of high-priced children's apparel known for making organic cotton clothing for kids with the purpose of giving sustainable clothing to future generations. Because the company still has idle manufacturing capacity, the Board of Directors is looking at exporting its product. The company's directors feel there is a demand for their apparel throughout Europe, which might result in increased sales and profit.

Question: (please answer the question more details)

1(a) What are the 4 questions to address in analysing organizational readiness for international business? Illustrate each question with an example from Cotty Cares case. Is Cotty Care ready for international expansion? Explain.

1(b) As Cotty Care has to identify a European country for exporting, explain the 2 screening methodology for potential country markets with an example for each methodology from Cotty Cares case.

1(c) Identify any 2 types of nontariff trade barrier that could affect exporting of Cotty Care. Explain each identified barrier with an example from Cotty Cares case.