Question: Please type the answer by computer, so i can see it clearly, thank you!!! It is about Tourism An online travel agency (OTA) is a

Please type the answer by computer, so i can see it clearly, thank you!!!

It is about Tourism

An online travel agency (OTA) is a web-based marketplace that allows customers to explore and book travel products and services directly from travel suppliers, such as hotels, flights, vehicles, tours, cruises, activities, and more. OTAs are used by millions of travelers every day to book their leisure and business travel.

Question:

1(a) Give ONE example of an online travel agency.

1(b) More and more tourism service companies, such as Cathay Pacific Airways and Marriott International, are adopting direct selling to market their products as information technology advances. Explain why tourism service businesses continue to rely on OTAs for distribution. (more details)

1(c) Assuming you're the Director of Sales and Marketing at Rosewood Hong Kong, what tips would you provide the hotel's Information Technology Department for structuring the hotel's reservation website to encourage more online bookings from potential guests? (more details)

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