Question: please use excel to answer all question 2.3 Flextrola Case: The Role of Uncertainty o Flextrola, Inc., an electronic systems integrator, is planning to design

please use excel to answer all question

please use excel to answer all question 2.3 Flextrola Case: The Role

2.3 Flextrola Case: The Role of Uncertainty o Flextrola, Inc., an electronic systems integrator, is planning to design a key component for their next generation product with Solectrics. Flextrola will integrate the component with some software and then sell it to consumers. Given the short life cycles of such products and the long lead times quoted by Solectrics, Flextrola only has one opportunity to place an order with Solectrics prior to the beginning of its selling season. Fletrola's demand during the season is normally distributed with a mean of 1000 and a standard deviation of 600. Solectrics' production cost for the component is $52 per unit, and it plans to sell the component for $72 per unit to Flextrola. Flextrola incurs essentially no cost associated with the software integration and handling of each unit. Flextrola sells these units to consumers for $121 each. Flextrola can sell unsold inventory at the end of the season in a secondary electronics market for $50 each. The existing contract specifies that once Flexitrola places the inventory, no changes are allowed. Also, Solectrics does not accept any returns of unsold inventory, so Flexitrola must dispose of excess inventory in the secondary market. Assume sample size / = 5000, and Flexitrola orders $ = 1200 units. 1. What is Flextrola's stockout probability Pg, i.e., probability that the demand cannot be satisfied? 2. What is Flextrola's expected sales? 3. How many units of inventory can Flexitrola expect to sell in the secondary electronics market? 4. What is Flextrola's fill rate, i.e., the fraction of demand that is satisfied? 5. What is Flextrorla's expected gross margin percentage, i.e., (Revenue - Cost)/Revenue? Note Revenue includes both regular sales and salvage revenue. 6. For $ = 1200, what's the distribution (i.e., histogram) of Flextrola's (seasonal) profit? And what is Flextrola's expected profit V(S) and its 95% confidence interval (CI)? 7. What is Solectrics' expected profit G(S)? 8. By the contract the menu of order quantities that Flextrola can order is $ 6 {1000, 1050, ..., 1600}. Which order quantity can maximize the expected profit of Flextorla? [Hint: for each S = 1000, .... 1600, run simulation to find the profit V(S) and its CI. Then plot the curve V(S) and CI for each S and find the maximal S along with CI for each S. Use Data Table in Excel.] 9. Which order quantity S* can maximize Solectrics' expected profit G(S) given the contractual menu of the order quantities? 10. Service-level Plot: for each order quantity S on the menu, compute the stock out probability P(S). Plot the curve Ps. 11. The role of uncertainty. Now change the demand uncertainty GE {0, 100, 200, . . ., 500, 600}, and find the optimal profit V*() and quantity S*() for each o. Plot the curve S* (o). How does the optimal profit and quantity change when the demand risk increases

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!