Please use the above case study to answer question A to D with details

1. The Rise of Bread Boutique in Tyneside County The Bread baking industry in Tyneside County is dominated by Fays Bakery. Corner Bakery, Zena Bakes and Anchor Bread Company Ltd. These companies produced standard bread and as residents of Tyneside loved to eat bread, the companies spent no money on advertisement of their products. The Corner Bakery had the largest share of the market at 31% followed by Fays Bakery with a 25% market share while Anchor Bread Company Ltd and Zena Bakes had 21% and 13% market share respectively. The basic raw material for the bread baking industry was wheat flour which was supplied by the wheat farmers in Tyneside County. The wheat farmers were few and struggled to meet the demand for wheat flour. However, as a result of a combination of advanced technology and good weather conditions, the wheat farmers increased the supply of wheat flour to correspond with the demand for bread. Thus, they were dismayed to realise that the bakeries were reluctant to increase their supply of bread. This was in a bid to create an artificial fall in the supply of bread and increase the retail prices of the product. In an attempt to survive, and prevent the fall in the supply price of the raw material, the farmers got together and contributed an amount of S5million. They used the loan to build a bakery fitted with the most sophisticated bread baking and slicing equipment imaginable. They supplied wheat flour to the bakery themselves. Naming their new bakery Bread Boutique, the farmers put in place an excellent sales team to facilitate the sale of bread. With the use of advertisements and promotions, the sales team was instrumental in convincing the residents of Tyneside to toast bread from Bread Boutique for their breakfast as well as sardine bread sandwiches for their lunch. There were also dinner rolls for dinner. Within two years, the annual consumption of bread in Tyneside had increased by 15%. Within this period, the four dominant firms had lost much of their market share: Corner Bakery had only 12%. Fays had 10%. Anchor retained only 7% of its market share while Zena struggled to hold on 5% of the market share. After five years of operation. Bread Boutique controlled more than 55% of the market share for bread consumers in Tyneside. While the previously dominant firms produced and sold standard bread, Bread Boutique produced a variety of bread in different flavours such as coconut, marble, chocolate, soya, sardine and milk bread. Bread Boutique also formed distribution alliances with Coffee and Tea shops that served their bread with beverages and also fuel station service shops which sold bread to their customers. By the tenth year of operations, Bread Boutique had more than 200 shops that sold about eight different kinds of bread products. Its shareholders were mostly wheat growers who owned more than 100,000 acres of farmland and produced millions of bags of wheat flour cach year. (Source: Adapted from Carpenter et al. (2011) Strategic Management, 1 Dynamic Perspective New Jersey Pearson Prentice Hall 2 a. Examine three factors that made the major supplier group powerful in the Bread Baking Industry of Tyneside. (6 Marks) b. Discuss two barriers that could have prevented new entrants from entering the Bread Baking Industry (4 Marks) c. Explain three reasons for Bread Boutique's success even as a new entrant into the industry (6 Marks) d. Assess two factors that could have accounted for the fall in the market share of the four minant firm in the industry (4 Marks)