Question: Please use the case study on Google Inc. in 2014 to answer the questions below. please references to the work 1) Google currently enjoys approximately

Please use the case study on Google Inc. in 2014 to answer the questions below. please references to the work

1) Google currently enjoys approximately 70% market share of US searches, and well above 90% in many other countries. Do you expect the search business to become more concentrated? 2) Currently 95% of revenues come from online advertising. How important is it for Google to pursue an alternative revenue stream? Which alternatives are the most promising? 3) Do you view Googles distinctive governance structure, corporate culture, and organizational processes as strengths or potential limitations?

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