Question: Please use your own words to do this, Do not copy/paste from chegg or internet. Thanks 1) Share an example of a CRM technology application
Please use your own words to do this, Do not copy/paste from chegg or internet. Thanks
1) Share an example of a CRM technology application you have personally encountered. If you can't come up with a personal example or haven't had experience with this, then do some research on other possible CRM technologies, such as the ones mentioned in the previous paragraph, that you can share with the class. Most of us are already familiar with the retail stores that use RFID, for example, to prevent theft/shoplifting, so other less common uses of CRM technology apps would be better or to at least find a different take/perspective on what we are already familiar with. Articles can be found using Google but ideally something academic from the CWU Online Library Resources or a business journal/website would be best. In short, summarize the example you came up with or the article you researched.
2) Now relate the article/example you chose to how this specific technology application applies to CRM and the overall customer experience. In other words, how does this use of technology accomplish CRM and increase the user's experience or perception of the product/service?
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