Please visit the link below for the case study & answer the following question:

* Case study Link: https://drive.google.com/file/d/1rV_LO12Yajmxp3sH6F-LNflQZYKQmYNZ/view?usp=sharing

* Question: Discuss the changing dynamics and the critical success factors of the consumer packaged goods industry. What was their influence on companies like P&G and Unilever?

Requirement: i) Read the Case study from the given link above and answer the changing dynamics, critical success factors and influences under separate headings and incorporate bullet points under the headings

Thank You.